Bring your innovation to the world stage. Every application is reviewed by the AMWC Awards Jury, and selected companies present live in Cannes. One in five is named a winner — with recognition across the international AMWC network.
APPLICATIONS CLOSE DECEMBER 1, 2026
Selected companies take the stage — and the floor. Live presentations at the Innovation Lab, and three days on show in the Innovation Village, a 1,000 m² exhibition space, throughout AMWC 2027.
The Innovation Lab stage, Palais des Festivals
The Innovation Village
15 minutes on stage, a presentation and Q&A in front of up to 150 physicians, clinic owners and distributors
Your own 6 m² pod, with your framed poster and its QR code to your data room
The Innovator Cocktail, Day 2, with the jury and the Innovation Lab partners
AMWC brings together 18,000+ attendees from 141 countries and 350+ exhibiting companies, the physicians, clinic owners and distributors who decide what reaches patients. Your innovation is discovered, and then bought, by the same audience.
On-site interview, edited into a social media reel you can reuse.
A 3-minute film and a short social cut, filmed on the afternoon of Day 3.
Every Innovation Lab entry starts with the Directory, a dedicated page on the AMWC website, which draws 30,500+ unique visitors in the 40 days before the congress.
AMWC INNOVATION LAB ONE APPLICATION, TWO FEES | SEPARATE COMPETITION | INNOVATION LAB + INDUSTRY AWARDS | ||
OFFER | LEVEL 1 AMWC Innovation Directory Apply by 1 December 2026 | LEVEL 2 Innovation Lab Stage Only if selected by the jury | AMWC Industry Awards Separate application apply by 29 January 2027 | RECOMMENDED Ultimate Innovation Path |
POSITIONING | BE DISCOVERED | BE SHOWCASED | BE RECOGNIZED | ALL OF THE ABOVE |
12-month Innovation Directory listing Your own listing on the AMWC website: product photo, short description and the story behind your innovation | ✓ | ✓ | — | ✓ |
Assessed by the AMWC Awards Jury 100 experts from 36 countries | ✓ | ✓ | ✓ | ✓ |
Included in Innovation Lab communications Collective newsletters, e-shots and social posts, where AMWC presents the Innovation Lab as a whole | ✓ | ✓ | — | ✓ |
15-minute live session in Cannes A 10-minute presentation and a 5-minute Q&A, in front of up to 150 physicians, clinic owners and distributors | — | ✓ | — | ✓ |
Pod in the Innovation Village Your own 6 m² pod on the 1,000 m² Village floor for the three days, with your framed poster and its QR code to your online data room. One larger stand of 16 m², available as a paid upgrade | — | ✓ | — | ✓ |
Seat at the Innovator Cocktail Day 2 at 7:30 PM. Your seat plus one or two guests, all included, with the other selected companies and the Innovation Lab partners | — | ✓ | — | ✓ |
Presentation coaching by Benoît Chardon Chairman of the AMWC Innovation Lab, adviser to founders in medical aesthetics | — | ✓ | — | ✓ |
Filmed, shared on social, featured in the press Behind-the-scenes filming and a 1-minute reel, plus PRIME Journal and The Aesthetic Guide, 200,000+ readers | — | ✓ | — | ✓ |
“Selected 2027” badge For your website, packaging and press materials. Licensed for 12 months from the announcement | — | ✓ | — | ✓ |
The Innovation Lab Prize Presented on stage, with the Winner badge. Awarded to 1 in 5 selected companies | — | ★ | — | ★ |
AMWC TV Studio interview A 3-minute film and a short social cut, produced in the AMWC studio. Filmed on the afternoon of Day 3, Saturday 3 April 2027 | — | ★ | — | ★ |
Industry Awards entry and ceremony The AMWC trophy, engraved with your company and product name, and a label kit | — | — | ✓ | ✓ |
★ Only for winners.
Not selected for the Stage? Nothing further to pay, and your Directory listing runs the full 12 months.
Selected? Confirm your place in writing by 15 January 2027, otherwise it may be reassigned.
Every entry is read by a named panel of practicing clinicians, researchers and industry authorities, the same jury for the Innovation Lab and the Industry Awards. The application is deliberately demanding: unmet need, differentiation, stage of development and evidence, with every claim verifiable on request.
Global Commercial Strategist, adviser to founders in medical aesthetics
Global Medical Affairs Strategist
Plastic & reconstructive surgeon
Greece
Dermatologist
Latvia
Dermatologist
Germany
Plastic & reconstructive surgeon
Netherlands
Plastic & reconstructive surgeon
United Kingdom
Urologist
United States
Aesthetic & anti-aging physician
Canada
Aesthetic & plastic surgeon
Brazil
Gynecologist
Colombia
Anatomist
South Korea
Aesthetic physician
Malaysia
Dermatologist
Taiwan
The names above are a selection of the 2027 panel. In full, 100 experts from 36 countries are expected: 60 expert physicians, 20 industry leaders, 10 scientists and researchers and 10 finance and M&A authorities. Every application is scored on science, differentiation, market potential and value to practitioners.
The concept launched in 2026 as the AMWC Catalyst Stage: 25 companies selected in Monaco, 6 named winners. For 2027 it expands into the AMWC Innovation Lab, assessed by the AMWC Awards Jury, and moves with the congress to the Palais des Festivals in Cannes.
AMWC Catalyst Winner, 2026. Used the title in its Vichy launch campaign.
Announced by the company on LinkedIn.
AMWC Catalyst Winner, 2026. Announced a $20M Series A, three months after the event in Monaco.
Announced by the company in a press release.
Both companies announced these outcomes themselves; we claim no credit for them.
Applications are welcome across six categories covering the full breadth of medical aesthetics and adjacent science.
Injectables, energy-based devices, plastic surgery and treatment solutions.
Skin longevity, prevention and healthy-aging innovation.
Clinical skincare, skin quality, regeneration and hair care.
Exosomes, biologics and regenerative platforms.
Skin-analysis, imaging platforms and next-generation systems.
Digital tools, artificial intelligence and next-generation technologies.
Two competitions, one jury. The Innovation Lab puts your innovation on stage. The AMWC Industry Awards give it a recognized title. Enter one, or both.
A live session in Cannes for a limited number of selected innovations, across six categories. Every applicant gets a 12-month listing in the AMWC Innovation Directory.
The industry's established awards program, running since 2012 with more than 1,600 applications to date. Winners receive the engraved AMWC trophy.
Two competitions, each with its own application and deadline. Enter one, or both as the Ultimate Innovation Path: €9,000 in total, with the Stage fee reduced to €4,000.
Nothing further to pay. Your €1,500 entry fee is non-refundable and covers your 12-month Innovation Directory listing,and you remain part of the Innovation Lab communications.